Graphic icon design

Graphic icon design

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An icon is the smallest and yet the most powerful symbol that people recognize about your brand. No wonder, we crave for an icon that stands apart, is unique in design and most importantly, is capable of correctly portraying our brand image and values we stand by. Is it really possible for one small image to do carry such a vast responsibility? Yes indeed! Most big brands have a distinguishing logo that instantly remind people of the brand. You do not have to see the entire name on the billboard, nor do you have to see it in usual surroundings. A certain tick mark tells you it’s Nike, even without the name. A leaping panther is Puma. A set of four colored tiles indicates Microsoft. A bitten apple is, well, Apple. No prizes for guessing the brands! So what makes these logos or icons so widely popular and easy to remember? They are big brands? Yes (But they did not start off this big). They spend a lot of money marketing their Brand? Of course, they do! (But then there are millions of brands that do the same, yet their logos are lost in the pool of countless graphical icons). So what sets them apart? The difference is that these companies also think of propagating a brand. They force people to remember them. They give their target audience simple easy graphics that appeal to their them, and that they can relate to. After a point, the image, the icon represents the brand. How we all want to get to that stage! Put simply, a key differentiator and one of...

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