Bantech Blog

How to Track Referral Traffic, and Increase it

by Gargi Banerjee | May 19, 2015 | Search Engine Optimization

(2 votes, average: 5.00 out of 5)

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Obtaining website referral traffic is not easy. But if it’s acquired, it can prove to be a silver bullet for any website, enhancing its readership and sales right away! When we get website traffic from links, instead of direct visits from search engines and...

How To Answer Hypothetical Interview Questions?

by Gargi Banerjee | May 8, 2015 | Careers

(4 votes, average: 4.75 out of 5)

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Hypothetical questions allow an interviewer to find out how an interviewee would deal with an unprepared situation, if those were to arise during their tenure at work. Potentially considered the toughest of all interview questions, an interviewee can pat his back if he is...

Your Smart Mobile Marketing Strategy for 2015

by Gargi Banerjee | Apr 28, 2015 | Search Engine Optimization

(4 votes, average: 5.00 out of 5)

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This is the first time in history that digital marketers can reach their consumers 24/7 regardless of location, time of day or their occupation. Everyone carries a Smartphone or a tablet. Mobile devices are no more meant to call; they are used for net...

Visual Content Strategy – Move beyond Content Marketing in 2015

by Gargi Banerjee | Apr 16, 2015 | Search Engine Optimization

(13 votes, average: 4.92 out of 5)

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Visual Content, quite an oft used term in online media, is one of the strongest weapons for content strategy in 2015. On an average, consumers find images more grasping than content in a lengthy text format. Research shows that human brain remembers 80% of...

8 Radical Changes In HR In 2015

by Gargi Banerjee | Apr 6, 2015 | Careers

(12 votes, average: 4.83 out of 5)

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With improved global economy, the competition to pool the best talents is ever-increasing. As we are heading towards the year end, companies retune their financial plans and strategies. HR professionals cannot afford to get bogged down by regular HR issues. A competent HR and...

Mastering the most obvious interview question – “tell me about yourself”

by Gargi Banerjee | Apr 2, 2015 | Careers

(12 votes, average: 4.75 out of 5)

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It’s the universal interview question asked by maximum (almost all) interviewers. If you are a veteran employee, this question must be the most familiar question you have come across in an interview. This ice breaker allows the interviewer to maneuver the interview process and...

The key challenges in SEO 2015

by Gargi Banerjee | Apr 2, 2015 | Search Engine Optimization

(12 votes, average: 4.67 out of 5)

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SEO has come a long way since its inception. Search Engine Optimization is an ever evolving science. To stay at the top of Google search demands deep understanding and in-depth knowledge of SEO guidelines and practices. Remaining aware of the changes and implementing those...

Make your website mobile compatible before 21st April 2015

by Gargi Banerjee | Mar 24, 2015 | Search Engine Optimization

(12 votes, average: 4.58 out of 5)

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With the latest Google announcement, you cannot possibly push back the priority on having a mobile friendly website any longer. Unlike its earlier updates, Google’s recent update in search algorithm has been declared well in advance. To keep up with the recent influx in...

An “About Us’’ page that invites high traffic for your website

by Gargi Banerjee | Mar 20, 2015 | Search Engine Optimization

(12 votes, average: 4.67 out of 5)

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As per Google Analytics, the ‘About Us’ page on a website is one of the most oft visited pages, attracting high traffic. The page is a significant section of a website to tell your story in a nutshell. It contains critical information like a...

The kind of employees that companies don’t want to hire

by Gargi Banerjee | Mar 4, 2015 | Careers

(11 votes, average: 4.64 out of 5)

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Poor hiring can cost a company a lot in the long run. This is why employers always look for definite skills while hiring candidates apart from their academic track record. Besides domain aptitude and experience, employers most often regard secondary parameters as a more...