How to group Keywords for PPC?

Keyword Grouping for paid search is a crucial activity for your PPC campaign. This step is important because the keywords decide what kind of search terms will likely bring up your Ad. It’s by far the best way to improve...

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Have you been neglecting these Technical SEO and content marketing tips?

Sometime back, I discussed the most common mistakes of Content Marketing. Today I’ll shift gears to technical SEO checklist majorly, since a lot of users are confused whether they should spend time on Technical SEO, slightly touch the importance of...

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Basics of PPC Advertising on AdWords Part II

PPC Basics for beginners We learnt about the Basics of PPC Part I which is written for the benefit of beginners at Google Ads and paid search marketing. This paper is a continuation of what we learnt about Google AdWords...

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Basics of PPC Advertising on AdWords Part I

PPC Advertising for Beginners PPC is a subject that is very relevant (and confusing) to beginners in SEOs and webmasters who are responsible for their own online marketing. The audience for today's post are beginners in PPC Ads and small...

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Accelerated Mobile Pages (AMP) Project - How does it impact your Mobile SEO

What does the 'Accelerated Mobile Pages' tab on Webmaster track? Accelerated Mobile Pages or AMP is a Google project launched in Oct 2015 to allow web pages to be build on this specialized HTML subset for quicker loading on mobile devices....

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Importance of Meta info for SEO

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How to group Keywords for...

  Keyword Grouping for paid search is a crucial activity for your PPC campaign. This step...

5 Career Fears One Needs To Overcome

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Fear crushes self confidence. The more you surmount your fear, face challenges, accept failure and start over, the more equipped you are to face life head on. Even in our career, most of us have some fears we are unwilling to address. At times...

Top 10 social media campaigns that went viral this year!

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As we prepare for a brand New Year ahead, plenty of exciting social media campaigns are doing the rounds and some have been really powerful in engaging audiences so far! Social media marketing campaigns can be tough in view of today’s media-saturated landscape but...

Top web design trends for 2016

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Latest trends in web development smoothly and effortlessly push the boundaries of imagination and human interface. Over the last year, a lot has changed (or let’s say evolved) in web page designing. New trends, design styles and user engagement techniques have emerged. While some...

8 Reasons Your Website Is Driving People Away

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Drawing traffic and retaining them are the two fundamental responsibilities of a webmaster. An efficient internet marketer knows how to convert visitors into subscribers or qualified leads. A high bounce rate, alarmingly low visit duration are factors that indicate that things are not going...

How is SEO different from PR?

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In today’s landscape, we have more than 3 billion internet users all across the globe. With this greater-than-ever online activity, marketers –irrespective of the strategies they are following, are looking for a more comprehensive and holistic approach to meet their overall business objectives. Way...

Does Branding affect Google ranking?

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Does Google prefer brands? Has branding lately become one of the search engine ranking factors for Google? Is there a relationship between branding and ranking? In today’s discussion, let’s take a look at few of these critical questions that bothers marketers and SEO professionals....

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