How to pull up your website’s conversion rate?

How to pull up your website’s conversion rate?

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Worried about the conversion rate of your website? Are they steadily sliding down? Here’s some help. Read on. We are often asked by clueless webmasters about what could possibly bring their conversions up. By the time they get to a professional agency, most have tried all they could to revive their website’s conversion rates, but to no avail. Generally speaking, a conversion rate anywhere between 4 to 5.31% is considered good. Having said that, we should consider two things quite seriously- a) the main objective of your webpage and b) what your customers are looking for. Your first undertaking should be to remove confusion and perk up the performance of your webpage – to deliver your most important service without the slightest distraction. The seven points laid down below should help you sort out the issues: Keep it simple. Before you tag this point as clichéd, understand that this is key to a positive customer experience. Do not make your visitors hunt for information – make it readily available. A glance at your website and within seconds a visitor should know what you do and what you can offer. Confusion leads to a poor and frustrating visitor experience. If you have a shopping/ecommerce site, provide a thorough guide and use plug-ins efficiently; right from the front page to the buy now button. Your visitors should be able to freely glide in your website and get a hold of the product they are looking for without much hassle. Your intention should be to keep your webpage clutter free. Segment your traffic. This particular attempt might work as a big surprise...

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