How is SEO different from PR?

How is SEO different from PR?

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In today’s landscape, we have more than 3 billion internet users all across the globe. With this greater-than-ever online activity, marketers –irrespective of the strategies they are following, are looking for a more comprehensive and holistic approach to meet their overall business objectives. Way back, SEO and Public Relations were considered two separate domains with downright contrasting marketing features. Few years ago, if someone wanted to promote his website, all he had to do was to place a cluster of links in various blog comments and get ample links in return and a high Google rank for his webpage. Fortunately, we have moved on. Google has become 40 times more demanding and penalty centric when it comes to black hat SEO techniques. Adopting short cuts to inflate ranks such as keyword stuffing, duplicate or poor quality content or mindless link building are instantly identified and penalized. And as far as today’s marketing is concerned, the traditional and the revolutionary ways have merged into one comprehensive approach with SEO on one hand and PR on the other, each complementing the other. But how do these two distinct domains – PR and SEO relate to each other? With time, Google came to emphasize more on quality and relevance over quantity as a metric to evaluate web pages. The essential online optimization processes on search engines like Google, Bing and Yahoo depend on one bottom line – value addition to the end user. High quality engaging content and links to relevant and informative resources related to the subject are considered examples of this category. Incoming links from authoritative relevant networks are a...
Ways to use Google Analytics to empower your marketing efforts

Ways to use Google Analytics to empower your marketing efforts

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Google Analytics is by far the finest, most powerful and widely used web analytics tool for understanding user behavior of a website. In today’s context, it’s imperative for any business to have a comprehensive online marketing plan to attract potential organic search traffic to their web pages. Be it online or local, researches have shown that almost 100 percent of the purchases are dependent on internet research. Internet marketing agencies employ strategies like content marketing, SEO tags and descriptions, email marketing, affiliate marketing, social media marketing etc. to boost their website traffic and visibility. Here Google Analytics rightly comes in to provide you with the exact precision of your internet marketing strategies. Why is Google Analytics important? You get a wealth of information from Google analytics. It gives a clear picture of the strategies which are working in your favor and which are not. Some of the best features are: the top landing pages, exit pages, most popular content pieces, and how much traffic each source or channel is generating for your website. Google analytics allows a webmaster or site owner to track several key factors like user behavior and demographics data, user details, technology, mobile traffic, Ad words integration, social media reports, in-page tracking etc. So a webmaster has access to accurate statistics regarding the performance of his site at the click of a button. And the best part is, it’s free! Let us take a look how your business benefits from the use of the Google Analytics The first thing web marketing companies should concentrate on is to identify the metrics which are crucial for their website....

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