Make your website mobile compatible before 21st April 2015

Make your website mobile compatible before 21st April 2015

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With the latest Google announcement, you cannot possibly push back the priority on having a mobile friendly website any longer. Unlike its earlier updates, Google’s recent update in search algorithm has been declared well in advance. To keep up with the recent influx in mobile search, it is but obvious that search engine algorithms are at par with the demands and usage pattern of its users. Therefore from April 21st, mobile compatibility would serve as a major ranking signal for any website on Google. And this change for sure will adversely affect the websites which are yet to be optimized for mobile view. Since we are aware of the importance of search visibility and SEO of a website, let’s take a look how this update will concern you and what you can do about it: As per the recent Google statistics, 50 percent of the internet searches originate from mobile devices. In fact, mobile search has beaten desktop-based digital media. Now this is significant! The figure further indicates that a mobile-friendly webpage is a necessity, not an extravagance anymore. The anticipated algorithm update from Google will impact the mobile search results. With this announcement, Google will supposedly reward mobile-friendly websites with improved search rankings. Conversely, if it’s not optimized for traffic coming from mobile devices, one can pretty much expect its negative impact on one’s mobile search rankings. This is because non-mobile-friendly websites will have to count only on desktop-based organic traffic. Have you ever tried to access a non-responsive website from any of your handheld devices? By all odds you might have left the site right away as...
An “About Us’’ page that invites high traffic for your website

An “About Us’’ page that invites high traffic for your website

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As per Google Analytics, the ‘About Us’ page on a website is one of the most oft visited pages, attracting high traffic. The page is a significant section of a website to tell your story in a nutshell. It contains critical information like a brief about the company, the business, and the USPs of the business that makes it different from its competitors. As such, it will not be a far cry to state that this page decides whether the visitor wants to browse further, or if the page has failed to create an impressive first impression on the visitor. That makes it incredibly important for webmasters to design and arm this page with information, data, features and content, interesting enough for a visitor to want to know more. A slight neglect to this page can result in huge losses in terms of visitor exiting from the page without browsing further. Crafting an excellent ‘about’ page that would hook visitors is not simple. Haphazard information on this vital section of a webpage that doesn’t sync together can cause sudden drop in call to action – such as declining a probable purchase, or not signing up for a newsletter, or simply a drop in page visits and visitor engagement. Inadequate care to this page can wreck havoc. Therefore, think about what do we need on an About Us page. We may start by answering simple questions. To begin with, who reads an ‘about’ page? Well they would not be regular users of your website. Your audience will be mostly first time visitors, referral traffic and visitors who desire to work...
The kind of employees that companies don’t want to hire

The kind of employees that companies don’t want to hire

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Poor hiring can cost a company a lot in the long run. This is why employers always look for definite skills while hiring candidates apart from their academic track record. Besides domain aptitude and experience, employers most often regard secondary parameters as a more significant determining factor over academic proficiency while evaluating an applicant. With our ever changing work environment and an even faster evolving world environment, we find that what you know is not as important as what you are willing to pick up along the way, and how quickly you are able to adapt. Not surprisingly, employers are becoming choosier in cherry picking the right candidature for a profile. As per the report submitted by The Economic Policy Institute recently, approximately 8.5 percent of the college graduates are unemployed between the age group of 21 and 25. The good old focus on a good educational background still helps you pass an initial screening for the interview. Of course an employer’s expectation from new hires varies depending on the business, availability of the niche skill, company size and economic division of the region. The selection process also differs with demand, contingency of a position and domain. Then how exactly does an employer distinguish between applicants in a room full of interviewees. Most often it boils down to the attitude of the candidate. Again, while new hires from most metros work on developing the right mannerisms, a large chunk of the workforce, especially the fresh pass-outs from the suburbs (who are as much meritorious and oftentimes more) are ill informed or ignorant about the basic conduct expected of them....

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