Google Penalty – Algorithmic Penalty & Manual Action

Google Penalty – Algorithmic Penalty & Manual Action

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Google Manual Action is one of the most shocking alerts that a webmaster can get. A Google Manual action refers to a warning or an alert Google sends you on your Webmaster tools stating that you have digressed and violated its guidelines. The repercussions could be mild to severe, depending on the nature of the penalty. But it is ALWAYS unpleasant, and affects the website negatively. Let us understand what kinds of penalties are received by websites. As a webmaster or an SEO responsible for optimizing client websites, it is of the highest priority to understand the nature of penalty the website has been levied upon, so that appropriate action can be taken for its revocation. A penalty could be algorithmic or manual. Algorithmic penalties result from algorithm updates. Search engines continually update their algorithms with the intent of refining search results and returning more accurate results for its users. And these changes to the search engine algorithm often affect websites due to the way they are over-optimized from time to time. Popular ways of optimization are overused and abused and after a point of time, they become outdated and in fact impact negatively. A penalty caused by such an algorithm update falls under this category. These are not initiated by human intervention. The common causes of this penalty are poor optimization efforts resorting to black hat SEO, over optimization, bulk and spammy link building, duplicate or poor content strategy, link spamming through article submission or guest blogging etc. Since the webmaster receives no notification about the penalty, they are, in a way, far more dangerous, as often webmasters...

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