2014 SEO Ranking Factors

2014 SEO Ranking Factors

by | Sep 22, 2014 | Search Engine Optimization

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What are some of the top properties that make a webpage win over others and rank on top on search engine results? This is one of the most common questions asked by webmasters today. Compelling content remains the top draw for the most popular search engines in qualifying search results. And content refers to everything on the site. And the parameters that determine a good from a poor content remain one of the most ambiguous topics of discussion till date. Having said that, if we follow trends and analyze search results over a period of time, we can zero in on ‘the factors’ that guarantee higher ranks. Let’s dig in. On-page signals This refers to the technical aspect of a page – starting from the updated technology and frameworks used, particularly the SEO friendly technologies that allow better search engine crawling, to the optimized rich snippets of a page, robust site structure, clean navigation, minimal load time, so on and so forth. Additionally, since more and more web pages are viewed on mobile devices, it has been seen that responsive sites perform better on search engines and they are not losing out the visitors on the go. Content factor Do we need to talk about content? Let’s just say, fresh original and honest perspectives can fetch you the brownie points. There are a ton of pages out there that probably talk about the same thing that you do. So why should your page rank higher? Apart from everything else, if you think your content offers any new information, even if it is just your view on the subject –...

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