July, 2014 | BANTECH

A content strategy to acquire natural backlinks

by Gargi Banerjee | Jul 23, 2014 | Search Engine Optimization

(7 votes, average: 4.71 out of 5)

As a webmaster, one of my concerns is to ensure my website is associated with high quality original content. And I gladly share and promote content that I find are helpful, and that others from my circle might benefit from. And probably you do too. And how you wish everyone just cared as much and shared and linked to content sources more often. Acquiring natural link backs to the website is one of the major challenges most webmasters are working on, as we speak. Content marketing has become one of the distinguished points of achieving this goal. (Refer to this insightful article for impacts of an effective content marketing strategy. Linking to content pieces is simple, but getting credit for the link – be it content, infographic, images, videos, whitepapers, case studies –anything at all, gets challenging (because our geeky friends can figure out ways to use resources without attributing it to the rightful owner/author). That’s when even though, despite tireless effort of producing quality content (and probably succeeding at it), you don’t see the fruits of labor. You could follow some strategies that, for the most part, will give you positive results. The best part about this is the links, if you are able to establish them, will be the most natural link-backs of your website. But before you jump on, here’s a setback – these are not quick tips or easy link baits. You have to work for it. Now, dive in. Download the entire list of inbound links coming to your site from the Webmaster console. Now look at the link sources – browse every opportunity...

A content strategy to acquire natural backlinks

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