What is Content Marketing and what are its impacts?

What is Content Marketing and what are its impacts?

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Four months into the new year, today I want to focus on one of the most integral aspects of SEO strategy that holds utmost relevance in 2014. Never before has ‘rich content’ been emphasized enough. SEO gurus today recommend quality content above all to improve website rankings. However, there is still a huge gap in understanding and execution. Most are not sure about what is good enough to be considered as ‘quality’ content. Uncertain, websites are stuffed with paragraphs that repeat keywords. There is a disconnect among the different pages of the website with plenty of areas for improvement. We will not get into a discussion on good and bad content – these questions have been answered in the past. And there are numerous posts that talk about ‘to do’ in SEO. In fact, as a reference, you may check this Forbes post for a more updated SEO to-do list for 2014. But we will dwell on something that goes deeper – how can we make the best use of content, what factors can boost a good content, and the myths surrounding expectations of ROI from internet marketing & SEO campaigns. First and foremost, let us clearly understand that SEO is important. A website can reach more and more people and penetrate the market with proper marketing and propaganda. With targeted steps and calculated measures, a good website can gradually move up in search engine results. And this does not require resorting to malpractices to achieve this goal or expedite this process. Second, it takes a lot of patience to see a website get better and better, and perform...

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