How has google changed after Hummingbird?

How has google changed after Hummingbird?

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Let’s start with a different question. How has search syntax changed since voice search became more popular? This has been answered by Matt Cutts in a video back in July this year. Rings a bell? Today, well actually, since the last couple of months, we all in the SEO world have been running pillar to post trying to figure out what actually happened with the Hummingbird launch, and what it leaves us to deal with? One fine morning in August, Google makes an announcement that over a month ago, they launched their search engine algorithm update. Mind you, this is not a version update like a Penguin 2.0; it is actually one of the biggest changes to their algorithm since 2001. And we are left wondering how something this substantial happened without the users and webmasters noticing a thing about the change! It is therefore crucial to understand and acknowledge that Hummingbird is a change in the Google search infrastructure, more than an algorithm change (that affects search results directly). With Hummingbird, Google has revised the parameters which are taken into consideration to process text, understand the significance of a web page’s content, and decipher the concept and purpose of its content. The previous versions like the Penguin and Panda were the actual algorithm ‘updates’. Once this is understood, it should help us look at its effects on webmasters. Let’s dig in. A quick thought that should set the expectations right – there is a reason Google chose the name over millions of other species – Hummingbird stands for speed, a small stature (read compact in our context!), precision...
Significance of Outbound links in SEO

Significance of Outbound links in SEO

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A lot has been discussed about back-links and their importance in determining the rank of a webpage from the SEO perspective. Indeed, back-links can add substantial value to your website. HOWEVER, not all back-links add value. In fact, poor backlinks can kill your Google reputation. It is necessary to check your back-links from time to time to see exactly who or which sites link to you. If there are broken links or poor quality sites linking to your site, you have to take steps to remove those links. One thing we clearly understand – Back-links obtained the natural way is out of our control. It is the process where external sites link back to you. This is essentially done without even seeking permission or after notifying to the webmaster. Therefore, one cannot control what kind of sites and what category of content your site is linked to. Although you may not control this activity, yes Google penalizes you if the originating site is (a) irrelevant or out of context, (b) Harmful or malicious, (c) Porn, and/or (d) broken link. Which explains why it is absolutely necessary to prioritize the activity of monitoring your backlinks. On the other hand, outbound link refers to the web pages we, the webmaster choose to link to. This is a deliberate and conscious attempt to establish a connection or a link to an external site. Now the question is, does it at all help in terms of SEO? This is a very popular topic of controversy. There are mainly two prominent schools of thoughts. Before getting judgmental about which is a better method, it...

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