Social media predictions for 2014 – What to expect?

Social media predictions for 2014 – What to expect?

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That Social media has immense power to connect you to millions has already been highlighted a billion times. What I feel needs focus on is, out of the ever growing number of social communities who engage online, and with the maximum population active on multiple platforms, the key is to figure out where you can allot your hours to make your social media marketing strategy work to its fullest potential. Again, it needs to be understood that social media demands that you socialize, it is an activity. It has got nothing to do with whether or not you personally like to reach out to people. Like any other job, this needs work, an honest effort, research and regular attention. There are two ways businesses use social media. Either, an established Brand uses the platform to further connect to its audience and build a positive and continuous rapport. Or a start up or locally restricted business aggressively uses the medium to reach out to its full potential by spreading the word. While the going is smoother for the first kind, I am going to throw some light on how the second group can make the optimum use of this incredible medium to grow exponentially over the next twelve months.  While you have noticed this already - Images play a dominant role in today’s marketing tactics. It is only going to get bigger. Marketing has shifted from black and white text literature and a logo to a brighter and more visual act of arresting attention. And how does this piece of information reflect on social media? It directly impacts communities on...
Leap Motion development in India

Leap Motion development in India

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Leap Motion technology is at its very nascent stage. The Air Space app store was released in late August 2013. Interestingly, iAdroit started developing games and apps much before that. Thanks to our client Cantrell Solutions, for whom we had started building Leap Motion apps and games from July onwards. The company was founded in USA in 2010 and have been operating in stealth mode till July 2013. The company started taking pre-orders from 2012 and started rolling out Leap Motion Controllers ( the device needed to sense hand movements) only from July 2013. The app store was released on 21st August 2013. The technology is indeed that new! Obviously, in order to develop application in this new technology, one would need the controller called "LEAP MOTION CONTROLLER". We are lucky that we were probably one of the first few who received the controller so early because the company is still delivering pre-orders. In fact here again, our client partner, sent us the pre-ordered controller that he received before ordering a new one for himself. When it comes to leap motion app development or leap motion game development, iAdroit  is probably the only company in India who are working on this technology right now. We have already completed one game and are in the process of making many more.  This technology is expected to be the next big craze after iPhone & android. Our first Leap Motion game, developed for Cantrell Solutions is called Turtle Treat and is ready to be launched in the AirSpace store. Keep an eye for the release sometime in month of October...

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