Online marketing strategies post Penguin 2.0

Online marketing strategies post Penguin 2.0

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Post the latest Penguin update, many webmasters I know have experienced sleepless nights owing to the loss of coveted positions on Google. Many have approached us seeking answers to ‘what may have possibly gone wrong’. The most common claims are – we follow white had methods of search engine optimization, we do not build random links, we have updated content, so on and so forth. Apparently, despite following the unwritten instructions preached by Google, webmasters are getting hit by Penguin updates and falling prey for unknown reasons. As a provider of premier SEO services, we keep a close watch on how things intricately change, and how the search engine is changing behavior with every new version of its algorithm. So today, I decided to share some key inputs regarding your online marketing strategy that could throw some lights on what you could do to improve your rankings or what could have possibly misled you! In fact, for beginners, you have an important take-away that could help you make your own site analysis. To begin with, there are certain obvious points we follow. A website has to be structurally correct. This bit is going to involve a bit of technical insight, but I will only touch on points that are basic and any webmaster can understand. We know what keywords are, and how important they are. What needs attention is choosing the right one. Often, we toil a great deal without producing desired results, because we are probably not working smart! I am sure most of us do this right, but when choosing the right keyword – think of the...
Who needs a website?

Who needs a website?

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Carpenters, dentists, plumbers and masons, not to forget cleaning service providers including laundry service providers - all need a website. In fact, the sensible lot among them have already made the move. Surprised? I do not imagine this should come as a surprise. But for those who have been taken aback, wake up! It is quite a fact. Look around you. There are businesses thriving on marketing skills alone. It does not matter what you sell. At least it does not matter if it is the best in your category. If packaged and presented well, and if you can manage to reach out to your target audience, you have buyers looking for you and waiting to hire. So we were talking about a website for a carpenter! Quite literally. People have moved on from the Stone Age. There are remote controls and robots to take care of manual labor. Instead of meeting at a pub or a friend’s place, people prefer meeting online, on Facebook! They like, share, review, rate, comment and communicate in the virtual world, because that’s convenient. So, when you are marketing yourself or your business, are you doing enough to reach out to this ever growing audience who are constantly looking for stuff they need online? No matter what form of marketing strategy you adopt for your business, today it is expected that you would have a website which will have all information that you want people to know about your business. There are numerous plus-points of having a website for your business that you may never have considered. It is one compact real-time brochure...

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