Answers to look for before starting an SEO initiative

Answers to look for before starting an SEO initiative

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SEO is more than adding fresh content, and definitely far from link building. And the scene continues to evolve with time. Over the years, working on major SEO projects, it is safe to conclude that an SEO company is as involved in the success of your website as much as the hiring company itself, if not more. True, the SEO consultants do all the field work to pull a website up the ranks. But they need the right information to drive the initiative successfully and produce the outcome that they had set out to achieve. Without proper understanding of the company’s expectations, and setting tangible goals of a SEO strategy, one may never know what the SEO company is doing for months, and how much (or less) they have achieved. Therefore, it is necessary that you quantify your goals, set out milestones to achieve over a reasonable time scale, and set up measurable landmarks to achieve that will be pointers to the success of your SEO plan. Apart from satisfying clients, it also shows the SEO company’s credibility in reaching promised goals. In this regards, it will be immensely helpful to gather key information about the company whose website you are about to optimize. There are various aspects of a company that needs to be discussed to create the right branding and appropriate corporate image. Project goal What are the goals of the SEO project? Is there a strict deadline by which the goal is to be achieved? Quantify the outcome that will make this project a success. Are there any obstacles that may hinder the success of the...
Graphic icon design

Graphic icon design

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An icon is the smallest and yet the most powerful symbol that people recognize about your brand. No wonder, we crave for an icon that stands apart, is unique in design and most importantly, is capable of correctly portraying our brand image and values we stand by. Is it really possible for one small image to do carry such a vast responsibility? Yes indeed! Most big brands have a distinguishing logo that instantly remind people of the brand. You do not have to see the entire name on the billboard, nor do you have to see it in usual surroundings. A certain tick mark tells you it’s Nike, even without the name. A leaping panther is Puma. A set of four colored tiles indicates Microsoft. A bitten apple is, well, Apple. No prizes for guessing the brands! So what makes these logos or icons so widely popular and easy to remember? They are big brands? Yes (But they did not start off this big). They spend a lot of money marketing their Brand? Of course, they do! (But then there are millions of brands that do the same, yet their logos are lost in the pool of countless graphical icons). So what sets them apart? The difference is that these companies also think of propagating a brand. They force people to remember them. They give their target audience simple easy graphics that appeal to their them, and that they can relate to. After a point, the image, the icon represents the brand. How we all want to get to that stage! Put simply, a key differentiator and one of...
SEO DIY guide for small scale start ups

SEO DIY guide for small scale start ups

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Today, everyone with a website wants to get their site’s SEO done to rank on top of search engine results. And rightly so, given the competition and the market, if you can make a niche of your own, there are enough takers that can make your business grow nice and fat. But what about an entrepreneur starting up a new business on a shoestring budget (for most, that’s the case anyway!)? You cannot really expect him to be left with enough money to pay bills, let alone his SEO company. So, does SEO necessarily involve rocket science beyond the reach of non-techies? As a professional company with an impressive portfolio as a successful SEO consultant, I can safely state that with little time and help, there are steps you could take which can immensely boost your web presence, even when you are yet to hire a professional. There are some simple steps you can take to lift your website up from the zillionth rank, until you are in a position to hire someone for a more in depth and strategic plan. Let’s discuss what needs done and how. SEO strategies revolve around what major search engines value, and there is no absolutely no harm in acknowledging Google as the search engine Guru. So, it is important to first know what these search engines, precisely Google, want to be able to rate a website. In other words, what elements of a website imply a better rank and what components are necessary to improve a website quality from the SEO perspective. You have a website, means in all likelihood; you have got...

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