Dynamic Keyword Insertion in a PPC campaign – Pitfalls

Dynamic Keyword Insertion in a PPC campaign – Pitfalls

1 Star2 Stars3 Stars4 Stars5 Stars (5 votes, average: 5.00 out of 5)
Loading...
An option widely used and abused, Dynamic Keyword Insertion (DKI) can do more harm than good to your PPC campaign, if not paid attention to. For beginners, a DKI is a trick of the trade to boost your Pay per Click program, by replacing keywords of search items fed by online users. A feature offered by Google Ad words, it works something like this: you have the option to choose a few keywords for your ad title which, if found a match with the user’s search query, will replace and auto populate your ad title to show exactly what the user is searching for. This means, when displayed (correctly), the user will find an ad which has his query on your ad title content. Now that is excellent, as it is more likely to invite an immediate click. And this in turn will get you more clicks, and more visitors to your site, thereby increasing your site’s quality score. What’s more, if there is no match, it allows you to display a default keyword so that it still picks up the ad. So what’s the flip side?  Well, that’s the point of our discussion. To begin with, there’s more than one area of concern. While PPC campaigns can be good money earners provided your SEO expert has full control over the entire program, it can also play havoc, should it be left unattended. To understand how to better manage it, let’s note what are the elements that determine the dynamic keyword insertion. First, it heavily relies on the Ad group to which your ad belongs to. Meaning, it should...
Have a query, Facebook it!

Have a query, Facebook it!

1 Star2 Stars3 Stars4 Stars5 Stars (5 votes, average: 4.60 out of 5)
Loading...
If you have heard the latest piece of news from Facebook, then you know what I mean. At a time when critics started hinting at a slowdown of Faceboom (beg your pardon, I meant Facebook boom), Mark Zuckerberg has come up with his much anticipated announcement of the Graph search, which seems to have taken the social web in a frenzy. Received with a lukewarm response, this was a disappointment for Facebook fans, who almost anticipated a more elaborate application, or perhaps a Facebook phone. In the midst of mixed reactions on the feasibility of this new ‘search’ tool competing the market giant – Google, it has none-the-less been successful in at least drawing attention of the crowd that will eventually decide its success. The news comes at a time when, despite claims of reaching the 1 billion milestones, there are reports of dwindling footfall in its UK market by 600,000 users. On the 15th of January, Zuckerberg made the announcement of Graphic search, a Facebook application integrated within the social networking site, which is expected to redefine popular search engine performance. The most outstanding difference, Mark explains, is that popular search engines run a given query and accordingly generate links to web pages which most likely have the answer. In case of Graphic search, it will not be the links, but users will get the actual answer to the question. The algorithm behind notwithstanding, the result will be completely based on the mountain of data fed by the billion users of Facebook. This also indicates that every individual will have different outcome to identical search keywords. The reason...
Why use Twitter Bootstrap

Why use Twitter Bootstrap

1 Star2 Stars3 Stars4 Stars5 Stars (5 votes, average: 4.80 out of 5)
Loading...
If you think that you can lie low while the frenzy over responsive design subsides, think again. From a mere add-on design feature, it has grown to be the natural choice of site owners, from big brands to medium and small business owners. The reason is simple – today ‘mobile’ is the word. Everyone is connected to the web through every possible media, not limited to desktop, laptop and i-pads. When smart phones, Android and iPhones rule the day, it is but obvious to build a website that is accessible in its most impressive view on these devices. And therefore, responsive design is the call of the day. However, worry not, for responsive design is not as difficult as it may sound. Especially for HTML developers, it’s just about going one step further. And to simplify things, you may turn to Twitter’s Bootstrap. The not-so-talked-about framework is about a year old, an open source platform that allows a lot simpler development of a website with cool features in less than half the time and effort, and helps in the implementation of responsive designs with a click of a button. You will get a detailed tutorial about how to use it to perfection from the Bootstrap website, so I will not make an attempt to go down that road. But while I was researching about this toolkit, what I found lacking is a good reason to use Bootstrap in the first place. Undecided over whether it is just another open source framework in the market, or if it is worth my time, I read all Bootstrap from sources I could...
Coolest Magento Extensions

Coolest Magento Extensions

1 Star2 Stars3 Stars4 Stars5 Stars (5 votes, average: 5.00 out of 5)
Loading...
So Magento is leading the way when it comes to choosing a stable platform for your new eCommerce website. And how. It is not only a more advanced platform that the older options like Zen Cart and osCommerce, it is constantly being upgraded with countless new features introduced every day. These features come in the form of free Magento extensions which can eliminate any room for discomfort for an online shopper. And that’s all you need to keep your visitors glued to your site. Magento already comes well equipped with cool widgets which are integrated from start and come with your Magento download. Once installed, you can do wonders with your store. The priority remains to keep your visitors’ comfort as a priority. So you would want your store to be attractive, inviting, user friendly, provide important information right at the first glance, and simply offer a rich and engaging customer experience. All of this can be achieved with the use of the free plug ins. Right from the word go, you can start with choosing the right theme and design layout for your store, in keeping with the industry and your customer base in mind. Regardless of the industry you cater to, be it clothing/ apparel, grocery stuff, medicine or even books, there are multiple themes to choose from, and there’s always one which will fit your store. Magento offers an extremely advanced catalogue management system with options to classify your products into varied and relevant categories. You could also make use of the ‘Product Sold’ Extension, to show off the products you have already sold from your...

CONTACT US

We're not around right now. But you can send us an email and we'll get back to you, asap.

captcha