Social Media Tips for Small & Medium Businesses

Social Media Tips for Small & Medium Businesses

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Social media and sales – interesting concept this. But new? Not at all. While people complain of a lack of personalized interaction since the advent of social media, intelligent business leaders have been making the most of it, and how. Ask the big bosses and they will tell you how the social media is seen as one of the most fertile areas for marketing, and a key ground to increase a company’s penetration into the market. Social media, read Facebook, Twitter, LinkedIn, Google Alerts, Xing and other similar sites thrive on the most updated information about individuals, professionals from the top companies across the world, as well as company information. Every business worth the name has a profile in Facebook, and every professional holds an account in LinkedIn! There are expert minds behind every public move that a brand makes, and every step of it is well analyzed. The companies as well as the professionals representing these companies reveal as much (or less) as they want to, and their public posts and activities are a way of engaging their customers and being responsive towards their clientele. While these are strategic moves, these hold crucial information, enough for small and medium sized businesses (mostly who depend on these big brothers) to take cue from and make significant decisions that directly or indirectly impact their sales. In this regard, it is every business’s nature to want to know what his competitors are up to, to be ahead of the competition. You can be friends with professionals from your business, follow the leaders and set up alerts (Google Alerts) to track important...
A Shopping cart with Magento

A Shopping cart with Magento

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Regardless of whether you are venturing into a new business, or want to grow/ develop on your existing e-shop, choosing the right shopping cart is going to be a crucial decision. Having said that, it is not to say that there is one ‘perfect’ solution for your need. There are plenty of choices, especially today, to choose from. You have weigh the pros and cons of your business needs before you can zero in on one. Among the many popular shopping carts available today, one of the most widely used is the Magento platform. There are reasons galore. Like OSCommerce, Magento is a PHP based framework built on open source. Meaning, anyone can download it, and edit it to one’s need and purpose, without a purchased license. (Of course there is the Enterprise edition, which comes for a fee!) There are plenty of plug-ins and widgets available in the market which are free to download and can be used to integrate with the framework to give the store your desired functionality and features. Besides, you can always take help from qualified PHP / My SQL developers to further customize a plug-in for you, if it is not readily available. Besides, technically, it is a more stable and robust eCommerce solution and more immune to outside attack. One of the main worries today is SEO – how to ensure your website reaches the maximum number of online users. With Magento, SEO is an integrated feature. For example, with most shopping carts, while you create a product page, an URL is automatically generated, and more often than not, it is an...
iAdroit White Label Services

iAdroit White Label Services

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Since 2006, iAdroit has emerged as an unbeatable expert in website design and development. Its numerous years of experience provide the company with leading knowledge and superior product quality. iAdroit is proud to serve clients in the United States, United Kingdom, Australia, and Canada. It builds close relationships with its clientele of web design and wed development companies to understand the requirement of each customer and customize development strategies in accordance with individual business needs. iAdroit, through its widely successful White Label Web Development Reseller Program, partners with medium to large client businesses across the globe. iAdroit completes web services for a client, which then maintains full ownership of the product and may therefore resell it under its own company name. The benefits of white label reseller partnerships are many, including cost efficiency. Not only are iAdroit’s presentation strategies cost effective, but the result increases the revenue of the client company. With efficient communication skills and expert techniques that closely adhere to the preferences of each individual client, the product quality is second to none. Conveniently housed in multiple locations, all necessary resources provided by iAdroit offer only the most advanced web services that enhance the success of client companies. With the Reseller Program, clients enjoy the punctuality of project completion, masterful web design, ownership rights, and propagated revenue without stress. An incredibly diverse array of services comprise iAdroit’s repertoire. Much of it is reflected through the rich portfolio and the numerous client video-testimonials spread across the website that speak volumes about their successful business transaction with iAdroit. iAdroit offers a compete range of website solutions that allow clients...

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