Website Maintenance & Support

Website Maintenance & Support

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Wondering what is website maintenance, and why do you need it? Imagine this. Your website has multiple links that direct to different sites and data. You had built the links along with your website six months or a year ago. Today, an old client or a visitor chances upon your website. While browsing, he clicks on a link which is supposedly a link to an important content, which is outdated or changed, or is a broken link because it was not updated. The next impression of the visitor towards your website will be that of a poorly maintained site which fails to update itself with current data. It could have a deeper implication on the visitor – that you are no more involved in the technological progress, and have failed to keep your services in line with the current market advancements. This could cost you heavily and you may not even be aware of it. Website maintenance is critical to the smooth running of your business, since the website is your virtual interface, and it represents what you are and what you have to offer to your customer. Anything that you do or offer, which fails to transpire through your site, is worthless, since your customers do not get to know about it and ultimately have no positive impact on your business. Therefore, it is important to keep your site active, live, and working, through constant updates, continuous monitoring of links and features, and blog updates to keep yourself visible to your clients in a positive way. Internet offers cost effective promotion of your business. Over the years internet...
Latest SEO Techniques in the market 2012′ & what is “Bad Link building” practice

Latest SEO Techniques in the market 2012′ & what is “Bad Link building” practice

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Searching the internet is increasing at a lightning speed and a new advancement is being announced almost every month on the technology front. Instances like Google is bringing real time search and Bing results being displayed by Yahoo are to name a few. This trend is known as semantic markup. It is going to be seen increasingly in the future among both the user groups and also among the search engines giants. Use of semantic markup is a program which helps the machines to read and understand data. The use of Micro formats using semantic markup is another technique that, to a great extent, advances your search engine visibility. Put simply, they are a way to format, structure and interpret data from the HTML language. What it does is, it helps the search engines to interpret the kind of data you display on your website, and in turn display the same in relevant search results. This process can be implemented with the existing HTML codes that we use in our websites with our CSS model. A significant achievement has been achieved with the introduction of HTML5. Though this is yet to replace the earlier versions, and it is not even intended to happen; however, this latest version of HTML is an improvement which in particular helps the search engines with its multiple tags. As we know, search engines do not understand our language, they follow the HTML of the site to interpret the kind of content the site has, and which category it falls under. With the availability of more tags in HTML5, it only improves the visibility of...

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