Accelerated Mobile Pages (AMP) Project – How does it impact your Mobile SEO

Accelerated Mobile Pages (AMP) Project – How does it impact your Mobile SEO

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What does the ‘Accelerated Mobile Pages’ tab on Webmaster track? Accelerated Mobile Pages or AMP is a Google project launched in Oct 2015 to allow web pages to be build on this specialized HTML subset for quicker loading on mobile devices. In other words, AMP pages offer a better user experience without the flamboyant ads, social handles and related links that take up precious space from the already restricted mobile screen space. On Google Webmaster, you can use the AMP tab to track the performance of these pages. Before you jump to conclusions, the AMP Project is so far at its initial launch phase, where its use is restricted to a group of publishers in partnership with Google to demonstrate the impact of this feature for mobile users. However, it will soon launch for general use by webmasters and businesses to optimize web pages. This could be a great tool to improve mobile experience of web pages that load faster and look cleaner to the audience. Below is a quick analysis of AMP project has turned out for publishers who are using this AMP project. Take a look at the same story on a AMP page (left) and a non AMP page and notice the difference in how they appear. The former layout is neat without any clutter. *Note – This screenshot below appeared on Marketing Land. Google says, “AMP documents load an average of 4 times faster and use 10 times less data than the equivalent non-amp’ed result.” Made by the Apache license Version 2.0, more and more publishers are being indexed in Google news. So how to...

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