How to group Keywords for PPC?

How to group Keywords for PPC?

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Keyword Grouping for paid search is a crucial activity for your PPC campaign. This step is important because the keywords decide what kind of search terms will likely bring up your Ad. It’s by far the best way to improve your ad’s click-through rate (CTR) and quality score. A good use of keywords in your ads can bring down your Cost Per Click and improve your Ad relevance. On the flip side, a wrong choice of keywords and keyword group will make this entire episode a fruitless exercise. Beginners at PPC marketing often find it a daunting task to be able to group keywords accurately. Better keyword grouping leads to better targeted text ads for effective PPC marketing. Selecting the right keywords for your Pay Per Click Campaign involves time, proper strategy, and the right budget allocation. If you do not have the time, understanding or resources to do this, consider hiring a professional PPC team to streamline your Pay Per Click Ad campaign. Below are the steps to help you come up with a good keyword group for your first PPC Ad campaign. Research on keywords of your niche. List out the keywords and phrases (up to five words long) that are relevant to your business. include potential search queries that users may type to look for each of the services or products you offer. Fish out alternate terms and word combinations that qualify. Look for potential keyword variations to determine which search terms or keyword combinations show an user’s intent to buy/sign up/subscribe – basically show signs of a response to your call-to-action. Choose these keywords and...
Have you been neglecting these Technical SEO and content marketing tips?

Have you been neglecting these Technical SEO and content marketing tips?

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Sometime back, I discussed the most common mistakes of Content Marketing. Today I’ll shift gears to technical SEO checklist majorly, since a lot of users are confused whether they should spend time on Technical SEO, slightly touch the importance of content for your web search optimization. Technical SEO involves more of the technical aspects of a webpage found at its source code like, site speed, IP detection/redirection, HTTP headers, JavaScript, 301 and 302 redirects, crawler access, flash, mobile experience, international version or seo, analytics to name a few. Your website should be easily searchable, crawlable and indexed by the search engines.  Let’s take a look at the most impactful technical tips that one should adhere to when launching a new website (or even incorporate on your existing websites) to have a winning SEO optimization process with best search visibility: Once your site goes live, register on Google Webmaster Tools. Here you can take a look at the external and internal site links, site maps, adjust Google bot, robots. text, tracking the keywords that are bringing traffic to your site, CTR of those keywords, site statistics and much more. To get the best SEO result, use Google webmaster Tools along with Google analytics. Google analytics, the driving force of internet marketing provides a deeper understanding on user interaction of your webpage. Search engines prefer human readable URL structure and keywords compatible with the content. Also do not alter or optimize URLs exposed to search engines. Maintain short URLs within 115 characters for maximum visibility. Each of the pages should have separate URL with paginated URLs. Also keep in mind, altering...
Basics of PPC Advertising on AdWords Part II

Basics of PPC Advertising on AdWords Part II

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We learnt about the Basics of PPC Part I which is written for the benefit of beginners at Google Ads and paid search marketing. This paper is a continuation of what we learnt about Google AdWords and Pay Per Click campaign set up. Today, we will learn about the Google bidding process, how are PPC campaigns set up, and what factors to consider while creating a PPC Ad. Understanding AdWords Bidding We have learnt about the basic difference between different kinds of ad options like CPC, CPA, CPV etc. Let us understand the different bidding options to determine when you want to focus on CPC and when on another form of Ad. CPC is one of the most cost effective and popular forms of Pay PerClick ad recommended for beginners. CPC is chosen when you are mainly focussing on clicks on your ad. There are two ways you may bid on CPC – The Automatic Bidding and the Manual Bidding. Automatic Bidding is the simplest form where you simply set a daily budget and your ads appear until you have reached the budget limit for the day. Manual Bidding is for advertisers who want a better control of the various keywords or keyword groups they are advertising on. Look at the example below to understand when you might want to use manual bidding. Manual bidding requires greater control and understanding of the PPC platform, and you will do better with experience. As a beginner, you might want to depend on the automatic bidding to learn the ropes. When your marketing goal is Branding, vCPM is a viable option, where...
Basics of PPC Advertising on AdWords Part I

Basics of PPC Advertising on AdWords Part I

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PPC is a subject that is very relevant (and confusing) to beginners in SEOs and webmasters who are responsible for their own online marketing. The audience for today’s post are beginners in PPC Ads and small business owners, entrepreneurs, who are self taught in Google SEO, and are trying to learn the ropes of affordable online marketing through PPC. What is PPC? PPC, if you are new to it, is tricky – but is one of the most reliable and commonly used sources of paid lead generation, advertising and lead conversion – that is, if done right. That said, let’s now head straight to what are the first things to know about PPC question. You will now come across a few terminologies related to PPC Ads. Here’s a quick glossary of terms for the uninitiated:- PPC – Pay Per Click – the channel of advertising through Google Adwords. CPC – Cost per click – You bid, what you pay Google for each time a visitor clicks your ad. CPA – Cost per acquisition – the average cost of acquiring per customer (based on the CPC divided by the number of sales). CTR – Click Through Rate – the rate at which an ad is clicked against the number of times the ad is displayed. vCPM – Cost per Thousand Viewable Impressions – what you pay for 1000 times your ad is displayed and viewable. We will learn about this more in the second part of this Guide. CPV – Cost per View – what you pay per video ads viewed CTA – Call to action Advertising Goals You might...
Accelerated Mobile Pages (AMP) Project – How does it impact your Mobile SEO

Accelerated Mobile Pages (AMP) Project – How does it impact your Mobile SEO

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What does the ‘Accelerated Mobile Pages’ tab on Webmaster track? Accelerated Mobile Pages or AMP is a Google project launched in Oct 2015 to allow web pages to be build on this specialized HTML subset for quicker loading on mobile devices. In other words, AMP pages offer a better user experience without the flamboyant ads, social handles and related links that take up precious space from the already restricted mobile screen space. On Google Webmaster, you can use the AMP tab to track the performance of these pages. Before you jump to conclusions, the AMP Project is so far at its initial launch phase, where its use is restricted to a group of publishers in partnership with Google to demonstrate the impact of this feature for mobile users. However, it will soon launch for general use by webmasters and businesses to optimize web pages. This could be a great tool to improve mobile experience of web pages that load faster and look cleaner to the audience. Below is a quick analysis of AMP project has turned out for publishers who are using this AMP project. Take a look at the same story on a AMP page (left) and a non AMP page and notice the difference in how they appear. The former layout is neat without any clutter. *Note – This screenshot below appeared on Marketing Land. Google says, “AMP documents load an average of 4 times faster and use 10 times less data than the equivalent non-amp’ed result.” Made by the Apache license Version 2.0, more and more publishers are being indexed in Google news. So how to...
Guide to effective keyword research for content marketing!

Guide to effective keyword research for content marketing!

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Many digital marketers post Hummingbird and the subsequent updates started overlooking the opportunity of keyword research in content marketing since 2011. Considering it to be obsolete, many companies incurred heavy losses in terms of organic search. Integrating right keywords into content and landing page can provide greater prospects and possibilities for your business rendering higher sales. So are we going to do the research the way we used to in 2013 and before? Of course not! Time has changed, and so has your audience, where and the way they search. So to keep your business relevant and accessible to your audience, one needs to start with a fresh approach to keyword research for content marketing in 2016. All successful digital marketers have keen eye on effective keywords, the words which work and which don’t. In semantic world smart marketers are more aware of words and phrases used often by different age groups, regions and demographics keeping in mind that people speak differently and search in a different manner. Apart from PPC and SEO, marketers are also using keyword search to find out profitable content topics and phrases to effectively carry out their Inbound Marketing which can open the floodgates for qualified and earned traffic.  Below are ways how to do keyword research for content marketing in 2016. Before going ahead let’s take a quick look at different (broad) types of searches or queries on the internet: Informational queries: In these queries users try to find potential answer to a particular question which normally starts with how to, which is the, what are the and so on. Inbound marketing strategy...

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