Case Studies

Toweltech

TowelTech is a leading developer of innovative specialty gym towels. Our innovative products are hygienic, multi-functional exercise accessories made to enhance your workout experience. it is an innovative product which is in business since a long time trying hard to popularize the product across masses.

Challenges when we started off

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The client did not want to make too many changes in the overall design and layout of the website, yet he wanted a new design.
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The website had to e redesigned retaining all existing aesthetics and yet giving it a more modern look.
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The client wanted to fit everything in one page so that he could create a funnel for customers who would browse from the top and scroll down to the bottom and eventually buy the product.
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Placement of relevant Call-To-Acion at correct places was a challenge.
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Site navigation was poor and did not offer benefit of ease to the user.

Solutions we offered

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We started by redesigning the website keeping the aesthetics and color schemes intact.
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Used full screen videos to convey the message more clearly because everything had to be fitted within the single page according to the client.
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Ensured all call-to-action was correctly placed throughout the website.
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In spite of being a single page website, it had to be highly search engine friendly. Extensive on-page optimization ensured that.
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Integration of Payment gateway and CRM

Outcome

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There has been a marked increase in sales.
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The new website has enhanced the popularity of the product.
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Despite being a single-page site it is highly search-engine friendly.

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