Case Studies

Starfire Direct

Starfire Direct is a preferred source for all things fire! The website showcases and sells a large selection of fireplaces, fire pits, patio furniture, gas logs, and more. Arguably America’s largest website for fireplaces.

Challenges when we started off

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The design of the website was plain. On a first glance, it was unattractive, uninviting and repulsive.
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The original eCommerce website was built using a custom PHP framework, hence no standardization of code.
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Since it was built using a custom PHP framework, the database was unstructured.
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It was not optimized for search engines.
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Site navigation was poor and did not offer benefit of ease to the user. Moreover migration from a custom unstructured database to a Magento database was a challenge.

Solutions we offered

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To ensure standardization, we proposed migration to Magento.
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Entire database was first normalized and then mapped to Magento tables ensuring no data loss.
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We offered a much more intuitive and user-friendly theme.
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Built and customized numerous Magento modules to meet all requirements of the website.
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An additional set of modifications was included, this time on the on-page structure of the webpage to optimize it for search engines. Ensuring all pages, items adhered to schema.org

Outcome

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starfiredirect.com saw a marked improvement in visitor footfall, and sales. And the site has been indicating an upward rise since.
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The visitors’ reviews have increased indicating a more engaging visitor profile who finds the easy-to-navigate user interface beneficial.
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Since the new site was built in Magento, it is far easier now to manage and operate it.

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