Case Studies

Closet World

Closet world offers custom walk in closets, closet organization systems and storage solutions. Design your own closet with closet world. The original website was built using a legacy framework which was getting more and more difficult to manage. We proposed to re-build the website using WordPress.

Challenges when we started off

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More than the fron-end, the back-end of the website was highly complex. It had a custom built system of collecting leads across United States and channeling them to corresponding dealers by feeding the leads to a CRM.
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The old developer was no longer available. The entire back-end logic of lead management had to be studied and understood before delving into the project.
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The database was normalized. Hence we had to take a dump of the old database and restructure it with proper normalization.
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The old framework was not search-engine friendly.
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The design & layout had a very poor call to action.

Solutions we offered

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Like most projects, it started with giving a fresh new look to the website, conforming to all all best practices in terms of Call-To-Action placements, intuitiveness and UX.
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The database was restructured from scratch by normalizing all tables.
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The lead management system was re-built from scratch.
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We provided an analytical dashboard to run reports / graphs and display sales performance across various parameters.
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An additional set of modifications was included, this time on the on-page structure of the webpage to optimize it for search engines.

Outcome

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closetworld.com started picking up on visitor footfall and quote request submissions. The site has been indicating an upward rise since.
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The back-end leads management interface has become much more user-friendly and manageable.
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There has been no negative impact on the visitor count. On the contrary, sales have improved and so has user reviews, positive feedback and social media presence.

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