How to group Keywords for PPC?

How to group Keywords for PPC?

by | Jul 21, 2016 | Search Engine Optimization

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Keyword Grouping for paid search is a crucial activity for your PPC campaign. This step is important because the keywords decide what kind of search terms will likely bring up your Ad. It’s by far the best way to improve your ad’s click-through rate (CTR) and quality score. A good use of keywords in your ads can bring down your Cost Per Click and improve your Ad relevance. On the flip side, a wrong choice of keywords and keyword group will make this entire episode a fruitless exercise. Beginners at PPC marketing often find it a daunting task to be able to group keywords accurately. Better keyword grouping leads to better targeted text ads for effective PPC marketing. Selecting the right keywords for your Pay Per Click Campaign involves time, proper strategy, and the right budget allocation. If you do not have the time, understanding or resources to do this, consider hiring a professional PPC team to streamline your Pay Per Click Ad campaign. Below are the steps to help you come up with a good keyword group for your first PPC Ad campaign. Research on keywords of your niche. List out the keywords and phrases (up to five words long) that are relevant to your business. include potential search queries that users may type to look for each of the services or products you offer. Fish out alternate terms and word combinations that qualify. Look for potential keyword variations to determine which search terms or keyword combinations show an user’s intent to buy/sign up/subscribe – basically show signs of a response to your call-to-action. Choose these keywords and...

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