Have you been neglecting these Technical SEO and content marketing tips?

Have you been neglecting these Technical SEO and content marketing tips?

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Sometime back, I discussed the most common mistakes of Content Marketing. Today I’ll shift gears to technical SEO checklist majorly, since a lot of users are confused whether they should spend time on Technical SEO, slightly touch the importance of content for your web search optimization. Technical SEO involves more of the technical aspects of a webpage found at its source code like, site speed, IP detection/redirection, HTTP headers, JavaScript, 301 and 302 redirects, crawler access, flash, mobile experience, international version or seo, analytics to name a few. Your website should be easily searchable, crawlable and indexed by the search engines.  Let’s take a look at the most impactful technical tips that one should adhere to when launching a new website (or even incorporate on your existing websites) to have a winning SEO optimization process with best search visibility: Once your site goes live, register on Google Webmaster Tools. Here you can take a look at the external and internal site links, site maps, adjust Google bot, robots. text, tracking the keywords that are bringing traffic to your site, CTR of those keywords, site statistics and much more. To get the best SEO result, use Google webmaster Tools along with Google analytics. Google analytics, the driving force of internet marketing provides a deeper understanding on user interaction of your webpage. Search engines prefer human readable URL structure and keywords compatible with the content. Also do not alter or optimize URLs exposed to search engines. Maintain short URLs within 115 characters for maximum visibility. Each of the pages should have separate URL with paginated URLs. Also keep in mind, altering...
Basics of PPC Advertising on AdWords Part II

Basics of PPC Advertising on AdWords Part II

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We learnt about the Basics of PPC Part I which is written for the benefit of beginners at Google Ads and paid search marketing. This paper is a continuation of what we learnt about Google AdWords and Pay Per Click campaign set up. Today, we will learn about the Google bidding process, how are PPC campaigns set up, and what factors to consider while creating a PPC Ad. Understanding AdWords Bidding We have learnt about the basic difference between different kinds of ad options like CPC, CPA, CPV etc. Let us understand the different bidding options to determine when you want to focus on CPC and when on another form of Ad. CPC is one of the most cost effective and popular forms of Pay PerClick ad recommended for beginners. CPC is chosen when you are mainly focussing on clicks on your ad. There are two ways you may bid on CPC – The Automatic Bidding and the Manual Bidding. Automatic Bidding is the simplest form where you simply set a daily budget and your ads appear until you have reached the budget limit for the day. Manual Bidding is for advertisers who want a better control of the various keywords or keyword groups they are advertising on. Look at the example below to understand when you might want to use manual bidding. Manual bidding requires greater control and understanding of the PPC platform, and you will do better with experience. As a beginner, you might want to depend on the automatic bidding to learn the ropes. When your marketing goal is Branding, vCPM is a viable option, where...

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