Basics of PPC Advertising on AdWords Part I

Basics of PPC Advertising on AdWords Part I

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PPC is a subject that is very relevant (and confusing) to beginners in SEOs and webmasters who are responsible for their own online marketing. The audience for today’s post are beginners in PPC Ads and small business owners, entrepreneurs, who are self taught in Google SEO, and are trying to learn the ropes of affordable online marketing through PPC. What is PPC? PPC, if you are new to it, is tricky – but is one of the most reliable and commonly used sources of paid lead generation, advertising and lead conversion – that is, if done right. That said, let’s now head straight to what are the first things to know about PPC question. You will now come across a few terminologies related to PPC Ads. Here’s a quick glossary of terms for the uninitiated:- PPC – Pay Per Click – the channel of advertising through Google Adwords. CPC – Cost per click – You bid, what you pay Google for each time a visitor clicks your ad. CPA – Cost per acquisition – the average cost of acquiring per customer (based on the CPC divided by the number of sales). CTR – Click Through Rate – the rate at which an ad is clicked against the number of times the ad is displayed. vCPM – Cost per Thousand Viewable Impressions – what you pay for 1000 times your ad is displayed and viewable. We will learn about this more in the second part of this Guide. CPV – Cost per View – what you pay per video ads viewed CTA – Call to action Advertising Goals You might...

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