December, 2015 | BANTECH

Top 10 social media campaigns that went viral this year!

by Gargi Banerjee | Dec 21, 2015 | Social Media

(2 votes, average: 5.00 out of 5)

As we prepare for a brand New Year ahead, plenty of exciting social media campaigns are doing the rounds and some have been really powerful in engaging audiences so far! Social media marketing campaigns can be tough in view of today’s media-saturated landscape but many companies with just a single viral campaign have gained remarkable success in creating brand awareness and engaging people with the brand! A clever social marketing campaign improves audiences’ insight and boosts brand visibility by hitting the right spot. Let us take a look at 10 top-notch social media marketing campaigns on different social platforms that went viral this year, and what made them click. Last selfie campaign on Snapchat: Winner of 2015 Webby awards, this intelligent viral campaign of World Wildlife Fund brought to the forefront the risk of the endangered animal population to the world and got immense sympathy from animal lovers globally. As per Ittisa, a digital media agency, ‘the whole idea behind WWF using Snapchat was to emphasize the fact that endangered species are disappearing around the world just as selfies disappear from Snapchat in 10 seconds’’. Beautifully correlating the disappearance of selfies in Snapchat every 10 seconds with fading of endangered species created attention, engaged audience emotionally, excellently utilized creativity with a strong message for WWF. Result, the company managed the month’s donation in just three days of launching the campaign. Groupons Banana Bunker Campaign on Facebook: Groupon made a spectacular campaign on Facebook in March this year while promoting a unique product called Banana Bunker. It’s one of the best online advertising campaigns for Groupon which took the...

Top web design trends for 2016

by Gargi Banerjee | Dec 17, 2015 | Website Design

(2 votes, average: 5.00 out of 5)

Latest trends in web development smoothly and effortlessly push the boundaries of imagination and human interface. Over the last year, a lot has changed (or let’s say evolved) in web page designing. New trends, design styles and user engagement techniques have emerged. While some practices have been reinforced, some have been modified to cut down monotony. Implementing these specific modern web design styles into your client’s website keeps you relevant, competitive and enhances your value to your clientele. And because these are in keeping with the changing web design trends in 2015, they are SEO compliant and can better your web marketing efforts. As we look forward to another New Year, we identify the leading design trends by Webdesigners in 2015 and how we presume things will change in the months to come. We will discuss in detail the changes that have surfaced, but in short, we can safely say that designers have finally moved away from excess information and loud designs to simplistic, minimalistic (read aesthetic) design trends. Modern web design focuses on being bold and light, with a purpose. As more and more sites get mobile ready, the focus is on keeping the sites lite and easy for mobile viewing. Let us take a look at the newest website design trends that every designer should know about, and which ones are believed to remain in trend this year: Simplicity is the new mantra in web design. Styles like grid layouts, background videos and flat designs were quite popular last year. Websites are now focusing more on simple typefaces. Even assets like logos sport a minimalistic look to...

Top web design trends for 2016

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