8 Reasons Your Website Is Driving People Away

8 Reasons Your Website Is Driving People Away

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Drawing traffic and retaining them are the two fundamental responsibilities of a webmaster. An efficient internet marketer knows how to convert visitors into subscribers or qualified leads. A high bounce rate, alarmingly low visit duration are factors that indicate that things are not going the right direction. If your webpage has higher bounce rate, you need to identify the reasons that is causing the quick exit. Statistics show that on an average a visitor allows 15 seconds to a webmaster to show him what your site is worth. So your visitor’s are disappearing! What is it your audience is expecting of you and you are not able to fulfill? A lot of webmasters sweat it out on finding out ways that his competitors are doing that he isn’t. While that is something we will review, but first things first, ensure you aren’t taking any shortcuts to success, meaning no black hat techniques of search engine manipulation. Instead, focus on key factors that are causing higher bounce rate. The following are known to cause user frustration and can be followed as a guide to ensure a friendly user experience: Poor Navigation: A tortuous navigation is frustrating for an online visitor. Difficult landing page navigation can turn your probable customers fidgety, irate and baffling at times. Worse, they may never land on the page where the information they were looking for is stored, resulting in a lost lead. Stay away from providing unclear visual elements in your website and link text hard to decipher. Also never scatter and bury the main navigation links of your webpage. Loading speed issue: A high...

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