Does Branding affect Google ranking?

Does Branding affect Google ranking?

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Does Google prefer brands? Has branding lately become one of the search engine ranking factors for Google? Is there a relationship between branding and ranking? In today’s discussion, let’s take a look at few of these critical questions that bothers marketers and SEO professionals. To understand this, it is critical to have a clear understanding of what a brand is. As per American Marketing Association, a brand is a ‘’name, term, design, symbol, or any other feature that identifies one seller’s good(s) or service(s) as distinct from those of other sellers’’. Therefore, a brand is a seller that stands out and appears distinctive from his competitors. A brand is often characterized by a trademark logo or a graphic representation. The following factors have often been found to work as brand signals to search engines (influencing site ranking): When people search for your company’s website on Google by its name, it’s quite likely for the search engine to consider it as a prominent brand signal. An established brand will always have its dedicated social media business pages. The most popular platforms for businesses to interact and network with target audience are Google Plus, Facebook, Twitter and LinkedIn. Big brands are talked about on Google news sites. Established names have regular Google news feed. Non-hyperlinked brand mentions are considered as key brand signal for any established business. RSS subscription plays an important role denominating you as a brand to Google. Most organizations aiming to build an online presence and working on enhancing their brand reputation focus on these above factors. So is it really true that Google prefers brands for website...

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