How to Track Referral Traffic, and Increase it

How to Track Referral Traffic, and Increase it

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Obtaining website referral traffic is not easy. But if it’s acquired, it can prove to be a silver bullet for any website, enhancing its readership and sales right away! When we get website traffic from links, instead of direct visits from search engines and direct traffic (meaning visitors typing the URL on the address bar), we call them referral traffic. In other words, they refer to all traffic which is referred by another website and not by search engines. To be precise, traffic from forums, blogs, social networks, directories etc. fall under the category of referral traffic. It is a kind of a recommendation from one website to another; an external source redirecting visitors to your web page. By external source, we mean content with a link back to your site which is posted on another website, links of your webpage on social media like Facebook, LinkedIn or Twitter, and even links to your webpage posted by a user while referencing one of your posts/service offering. Pay per click ads are also considered as part of referral traffic. An increase in referral traffic directly improves the page views and active sessions of a web page or blog. Organic search brings in qualified leads to a web page. Therefore, every effort should be made to build a search engine friendly website, one that search engine bots are able to crawl effortlessly. However, referral traffic is another primary source of targeted and qualified traffic to your website because they are referred by relevant websites, related content and similar forums. Referral traffic boosts the trust flow of your website. The higher the...
How To Answer Hypothetical Interview Questions?

How To Answer Hypothetical Interview Questions?

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Hypothetical questions allow an interviewer to find out how an interviewee would deal with an unprepared situation, if those were to arise during their tenure at work. Potentially considered the toughest of all interview questions, an interviewee can pat his back if he is able to doll out a satisfactory response to an unexpected hypothetical question during an interview. Judith H. Dobrzynsk, (Forbes.com staff writer) points out that hypothetical or situational questions allow an interviewer to get an overall view of the candidate’s personality and his ability to fit in with the company culture. The idea is to analyze the candidate’s problem solving skills and spontaneity via abrupt situational/circumstantial questions. Most of the times, it puts the candidate at an uncomfortable position fumbling for the appropriate response to deal with an imaginary situation that may never potentially arise in his lifetime. While it is indeed difficult to foresee an imaginary situation, the best responses do not necessarily come from candidates with high general knowledge. They are just practical and use some common sense. The fact of the matter is hypothetical questions test a candidates natural traits which are hard to analyze in the course of a 10 min short conversation. Your interviewer wants to know more about you. Do you take your own decisions? Are you a good decision maker? Does someone else dictate your decisions? Do you need constant guidance or can you work independently? Are you flexible? Are you ambitious? How far can you go to boost for your career? Are you looking for a secure ‘pay’ or a challenging career? Are you practical? Can you remain...

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