April, 2015 | BANTECH

Your Smart Mobile Marketing Strategy for 2015

by Gargi Banerjee | Apr 28, 2015 | Search Engine Optimization

(4 votes, average: 5.00 out of 5)

This is the first time in history that digital marketers can reach their consumers 24/7 regardless of location, time of day or their occupation. Everyone carries a Smartphone or a tablet. Mobile devices are no more meant to call; they are used for net surfing, emailing, business communication, social networking, research, shopping, reviews and feedback sharing, photography, and what not! With such a potent device accompanying the potential consumer, it only makes sense for marketers to be on their toes to serve their customers round the clock. In such a robust marketplace, a comprehensive mobile marketing strategy is imperative for any business to succeed. If you are yet to create an inclusive mobile SEO strategy for your business, pull up your socks as mobile is going to play a major role in your success in 2015 and onwards. Approximately there are 163.9 million smart phone users in the United States alone. As per the latest analysis by Ericsson, about 35 percent of the iPhone and Android owners extensively use apps in the US. The figure should reiterate the urgency to re-examine your marketing strategy for mobile. Below you will find a few points outlined to create a winning mobile marketing plan: Become responsive and mobile first: Considering the amount of internet traffic pouring in from mobile devices off late, any marketing plan that does not take into account the mobile traffic or visits from the mobile users are outdated and need to be revisited. Top search engines like Google recommend responsive webdesign as a determining factor to optimize a website online. Check with your marketing partner and ask questions...

Visual Content Strategy – Move beyond Content Marketing in 2015

by Gargi Banerjee | Apr 16, 2015 | Search Engine Optimization

(13 votes, average: 4.92 out of 5)

Visual Content, quite an oft used term in online media, is one of the strongest weapons for content strategy in 2015. On an average, consumers find images more grasping than content in a lengthy text format. Research shows that human brain remembers 80% of what is seen in contrast to 20% of what is read because human brain processes an image or a visual 60,000x faster to text. Hence with visual content you get to make your audience and visitors more engaged with higher chances of conversion. Content marketing is at its peak, and there is no sign of slowing down. As per Forrester Research, annually content is speeding up at a rate of 200 percent. Every industry is turning to content to allure consumers, which has naturally led to the evolution in content marketing strategy to keep up with the demand for more sophisticated and advanced content. While ‘original and fresh articles’ could suffice the need for ‘quality content’ a year ago, the web has become overcrowded with such content, and now we need to innovate to stand out. Which explains the necessity for visual content. HubSpot recently created an infographic that shows more than 2,460,000 pieces of content are shared in Facebook every minute, 3,472 images pinned, 277,000 tweets shared, and 347,222 photos shared on WhatsApp and videos in YouTube. So let’s take a more comprehensive look into content share worthy content and the survival routes to stay ahead of competition. The January report of Citrix shows that almost two-third of the posts and updates on social media comprise of visually appealing content. Pew Research Center’s recent...

8 Radical Changes In HR In 2015

by Gargi Banerjee | Apr 6, 2015 | Careers

(12 votes, average: 4.83 out of 5)

With improved global economy, the competition to pool the best talents is ever-increasing. As we are heading towards the year end, companies retune their financial plans and strategies. HR professionals cannot afford to get bogged down by regular HR issues. A competent HR and sourcing requires exploring the opportunities, possibilities and threats to revive a well-versed and progressive HR plan. Let’s mull over few key HR trends for the year 2015: Retention and Recruiting: Employees will be more open to look at new possibilities and avenues with soaring confidence. As a result, retention would be a major concern. Contrariwise, joblessness scenario improves which would create a tug and war situation between engaging the best talent and available job. In coming years starting 2015, work force intelligence in HR will spot the areas like: 1) Earmarking the employee with considerable good track record and their chances of quitting. 2) Identifying the consultancies and other recruitment sources to provide the best performers. 3) Creating a missing link between performance, compensation and recruitment to influence retention. As we move ahead, developing precise and skillful hiring, predicting turnover and identifying organizational talents would be the improved responsibilities of HR. Generation Z to get preference: We are looking at a workforce born between 1994 and 2010 who is likely to be singled-out. With an increasing trend of early retirement among a sizable portion of the work force well ahead of schedule, most companies will be looking for young interns out of colleges and grad schools. Big shots like Microsoft, Facebook, LinkedIn, and Deloitte have already started hiring interns for a steep internship payout. This...

Mastering the most obvious interview question – “tell me about yourself”

by Gargi Banerjee | Apr 2, 2015 | Careers

(12 votes, average: 4.75 out of 5)

It’s the universal interview question asked by maximum (almost all) interviewers. If you are a veteran employee, this question must be the most familiar question you have come across in an interview. This ice breaker allows the interviewer to maneuver the interview process and carry on with it. An interviewee should use this question to his/her benefit. Apparently a common and simple question, its response says a lot about you. This multifaceted question can easily become a mind-boggling issue for any interviewee without preparation. This question can technically be the deciding factor, and must be planned and well thought out. Skip Freeman, President and CEO, HTW Group show us how effectively this question can be divided and answered and win over the interviewer. A brief career synopsis is the best way to start your interview. Talk about your accomplishments. This should be at par to your profile and should also emphasize the bottom-line impact for the probable company. Finish it off by highlighting your aim. Talk about the next professional goal you would like to accomplish which should be pertinent to your new profile. The information you have already mentioned in your CV is not what you want to read out in an interview. The interviewer has in all likelihood read that while screening you for the interview. Make it conversational and spontaneous. Come up with responses that would make your interviewer look forward to talk to you rather than to ‘interview’ you. Most interviews are typically done, and interviewers almost expect a clichéd response to most interview questions. Break the chain and make it an interactive session, within...

The key challenges in SEO 2015

by Gargi Banerjee | Apr 2, 2015 | Search Engine Optimization

(12 votes, average: 4.67 out of 5)

SEO has come a long way since its inception. Search Engine Optimization is an ever evolving science. To stay at the top of Google search demands deep understanding and in-depth knowledge of SEO guidelines and practices. Remaining aware of the changes and implementing those changes with dexterity is one of the key factors to stay high in Google search. Providing engaging and original content still remains an impervious principle for SEO and it will continue to be so. Keyword stuffing, track the ranking, link schemes, more link high ranking and other SEO tactics which have reigned so far are no longer considered the best SEO practices. Constant alterations in Google algorithm and incorporating the latest features in social platforms keep the digital marketers on their toe. In 2015, earning natural backlinks can be a tough challenge for most of the internet marketers. Gaining natural backlinks have been an important not so discussed SEO strategy so far. A readable, creative and sharable content is a significant technique to earn natural backlinks for a blog or a website. Let’s dig into the matter a bit more extensively. The more you create link bait content the better you get backlinks for your blog. The how to types, breaking news types, infographics, viral videos, event coverage types, list types, newsworthy topics, case studies etc are some of the crucial link baiting possibilities to explore in terms of blogging. I have already outlined few important strategies to gain natural back links in my earlier post ‘’ A content strategy to acquire natural backlinks’’. Connecting with the leading bloggers, focusing on social media and reaching...

Your Smart Mobile Marketing Strategy for 2015

Visual Content Strategy – Move beyond Content Marketing in 2015

8 Radical Changes In HR In 2015

Mastering the most obvious interview question – “tell me about yourself”

The key challenges in SEO 2015

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