February, 2015 | BANTECH

TiECon Kolkata 2015, Fostering Entrepreneurship Globally, yet again!

by Gargi Banerjee | Feb 24, 2015 | Company

(12 votes, average: 4.92 out of 5)

“Startup to sustainable excellence” was the theme of TIEcon 2015. It’s one of the biggest professional networking seminars for business owners and a premium entrepreneurial ecosystem in South Asia. The Global Entrepreneurial Report of Oracle Capital Group considered India to be one of the premium entrepreneurial countries in the world in terms of experience, self funding, low failure rates and feasibility. Last year over 600 entrepreneurs participated in TiEcon 2014 Kolkata at the Ball Room of The Oberoi Grand. TiEcon is the annual conference of entrepreneurs – small and mid-level business startups to eminent business owners from diverse domains like IT, Education, Retail, Health Sector, and Financial firms. TiE – The Indus Entrepreneurs is a nonprofit organization, devoted to encouraging entrepreneurship. From fresh pass outs with promising ideas to people heading startups and even established companies, it brings them all together under one roof annually. It is also a meeting point for angel investors, Business Gurus, and related service providers to assist and guide a wannabe entrepreneur in the right direction. In short, TiE plays an instrumental role in global innovation and entrepreneurship. The inception of TiE took place back in the year 1992 at a lunch meet of Silicon Valley business owners and professionals. TiE became an official organization by 1994. The small organization soon attracted more and more members, representatives, charter members and participants. Today it’s the largest organization promoting entrepreneurship in 18+ countries in 5 continents, 61+ chapters with over 12000+ members. TiEcon Kolkata 2015 was held at Hyatt Regency on the 20th of February 2015. As the largest assemblage of entrepreneurs from eastern India,...

Reputation Management: Tips to Maintain Your Company’s Online Image

by Gargi Banerjee | Feb 17, 2015 | Search Engine Optimization

(10 votes, average: 4.80 out of 5)

Online Reputation Management (ORM) deals in bettering a brand’s online disposition. This is achieved by highlighting the company’s achievements and milestones, and knocking out demeaning online content with affirmative information. The end-result of this practice helps in repairing the integrity of a brand and brings back customer faith and goodwill. The emphasis is on reducing negative search results related to the query. Google search result is the main target of reputation management. Let’s have a look at some of the common methods executed by the reputation management firms in eliminating the negative virtual image of a brand or an individual. Issuing/publishing optimistic, encouraging and original web content via social media profiles and websites of a brand or an individual to beat harmful search engine results. Publishing press releases to endorse the brand and nullify depressing search results. Remodeling search engine optimization via company white papers and customer appreciations to pull up the public image of a company. Talk about the brand/company in various reputed third party platforms. Multiple blogs by different sources to suppress negative search engine results. Spam bots and DoS (Denial-of-service) to interrupt or put off detrimental web content permanently. Astroturfing to masquerade the negative online image of a brand by creating undisclosed accounts and establishing positive imprint. Since now you’ve got a fair idea how reputation management works, let’s throw some light on how you can keep an eye on your company’s online reputation. A latest ZenDesk study revealed that 90% of customer purchases are based on positive online review. The perilous effect of online review stays ceaselessly and keeps on affecting the reputation of a...

Web designer commits suicide!

by Gargi Banerjee | Feb 2, 2015 | Website Design

(10 votes, average: 4.70 out of 5)

Well, sorry! This is not a suicide saga. It is a rather funny take on a not-so-funny, yet very common experience of Web Designers and Developers around the world. As a web designer, have you ever felt super frustrated with your client while catering to his never-ending, unreasonable and whimsical demands? It is not unknown for designers to face challenging situations at workplace with difficult clients wanting to play a dominant role in the Software Development Life Cycle. However, in some cases it can affect the project cycle to an extent that service delivery leads to a disaster. In most of such cases, the client originally appears to be the most valued participant of the project in hand. There are clients who know what they want, have a clearly laid out scope of work, communicate regularly, are fully aware of the market/ trend, provide constructive reviews/feedback and are prompt in approvals. And there are clients who are seldom happy. Even if you put up a path-breaking show, they come up with their change requests based on personal choices arising out of bias, rather than being objective to the business needs of the organization. ‘Minor change’ requests lead to overwhelming, radical modifications that go on indefinitely and ultimately the outcome is nowhere close to your original scope. Clients like these need deft handling or your project goes for a toss, and so do you. You lose track of time and resources involved, and work goes on forever. The question is, is there a way to prevent this? Some clients are a pleasure to work with, and its plain easy....

TiECon Kolkata 2015, Fostering Entrepreneurship Globally, yet again!

Reputation Management: Tips to Maintain Your Company’s Online Image

Web designer commits suicide!

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