How effective is Google Authorship?

How effective is Google Authorship?

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Says Google Chairman Eric Schmidt, “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.” So its official – Google Authorship is one step towards Google’s trust signals of a website (content). What it essentially does is link the content of a webpage with its author. So when you publish a piece of content on the page, you can link it to the author’s Google+ profile. The author in turn has to authenticate the content as his own, and a link is established. Influential writers, experts in their domain, can add credibility to a website by contributing content about their specific subjects. The search engine (Google) gives preference to search results with content that are linked to established writers. Google Authorship is a great way of refining search result to return more appropriate and high quality information to a certain query. But then there are flip sides to this when we are looking at it from the context of start ups, small and medium sized companies adopting Google Authorship to enhance the rank of their content. – First and foremost, not all content producers are really established authors at the start. In fact, how do we measure who is an ‘expert’ author? The answer to this cannot be given in one simple sentence. Expertise is relative, and there is no upper limit to gaining expertise in a subject. So writers have to build on their portfolio over a period of time, religiously publishing well researched and well referenced...
SEO factors for 2014 – Moving Beyond Content

SEO factors for 2014 – Moving Beyond Content

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So content is all we have been focusing on lately, have we? Content sure has taken the center-stage in today’s SEO, given the demand of relevant and effective search result. Good content adds substantial value to the website’s performance on organic search rankings. However, to think of SEO as just publishing a whole lot of text and little else would be to ignore the vast network of other crucial activities involved that are equally important to secure your ranks. I figured I have been talking about content a bit too often myself, so here’s a quick heads-up on the key factors that you should be looking at closely to safeguard your website’s performance. Because of this sudden focus on content in search engine optimization, enough has been said already about its importance and role. I would assume you are already working on it, and would skip elaborating on this point. But, it is not to say that it is any less important! Check on Google how the link to your website appears when the search engine returns a result to one of your targeted keywords. Read the rich snippets – title, description, URL – does it sound alright? These are key to get you a higher click through rate. Check the page title, description (depending on the search query Google can extract a portion of your page content as the page description, but remember to revisit this part often to ensure it retains relevance to changing times and is compelling enough to invite a customer visit), and make the URL clutter free. Site speed is one area you should...

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