November, 2012 | BANTECH

Popularity of Wikis is here to stay

by Gargi Banerjee | Nov 27, 2012 | Search Engine Optimization

(4 votes, average: 5.00 out of 5)

The next most popular site we visit to gather information, next to hitting Google, is undoubtedly the Wikipedia, the online encyclopedia. It is THE place to get tolerably reliable, basic information about anything under the sun – from its history, geography, the science behind it, and so on. It is like a modern day (not too modern either) dictionary. Widely used and available in different languages, the Wiki could well be termed as a substitute for a search engine. Since its introduction, it has seen a steep increase in its popularity, and continues to support the internet users. This has been further boosted by Google encouraging Wiki’s data over other relevant data in its search engine result page. The website has helped billions all around, and it explains the Wiki’s becoming a favorite among all internet users. It is essentially a database with facts and figures, and simultaneously allows creation of new database by letting users upgrade and provide updated information about the topic. With a very simplistic and modest look, the Wikipedia uses a simplified version of markup language, done with the help of an efficient text editor. The web pages are supported by highly versatile wiki software which is the result of a strong collaborative approach. The Wikipedia is constantly being updated as we speak, by users all around the globe. And one can find any information under the sun! It can almost be termed as a dictionary of sorts. One of the most important features is that it is freely editable by any user. Users feel free to create and simultaneously edit web pages as per...

An Effective Online Marketing Strategy that CANNOT go wrong

by Gargi Banerjee | Nov 19, 2012 | Search Engine Optimization

(4 votes, average: 4.75 out of 5)

An effective SEO strategy, no matter how much explored, continues to be one of the most popular searches online. There have been many online marketing techniques that have been introduced, practiced, then at one point they have been abused, to the extent that those very techniques may now bring down your site’s rating drastically. With every new technique, has come a saturation point after which it has been replaced by something new, simpler and more effective, especially from the user’s point of view. And these SEO techniques have been pretty much dictated by the search engine giant Google, ruling the web world today. The following steps have been practiced and have been found to bring tangible results. These, one can safely claim, are steps that can’t go wrong. The only catch is — they have to be followed religiously without fail, to achieve the desired outcome – a drive that yields high quality web traffic relevant to the business. Here’s listing the tricks involved, in no particular order, to make an effective SEO plan. Back-links, particularly on premier search engines that dictate the web, are a great way to boost the appearance of your site on search engines. Here, you may effectively make use of popular information or data sites since search engines generally follow them. You may have noticed the domination of Wikipedia in Google search engine results, for example. Getting good back-links from similar sites which have high PR will certainly increase your rankings on Google and other such popular searches. Take the help of guest posting since guest blogging offers a number of benefits. It helps...

Popularity of Wikis is here to stay

An Effective Online Marketing Strategy that CANNOT go wrong

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