Differences between good and bad link building techniques

Differences between good and bad link building techniques

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Link building is a process of augmenting your website to reach the higher level of optimization. The purpose of the links is to help the visitors of your website look at more relevant and informative content regarding the same subject and keyword. Links are also meant to increase the search engine results of your website by increasing the page rank. Finally, good links also enable your website to maintain a healthy reputation in the industry. Therefore, needless to say, link building is a part of any successful SEO Campaign. To start a successful Search Engine Optimization program, link building is an integral part. If the process of link building is done effectively, then this process itself helps your website attain a good ranking in leading search engines. It is nothing but a procedure of receiving quality links for increasing the popularity of your website by attracting relevant visitors to your site. Organic link building techniques are a part of successful link building techniques. While we talk about link building, it is crucial to know the difference between a good link and a bad link. And even before that, to understand that link building may not have only positive effects on your website. If incorrectly or inefficiently done, a poor link building technique can pull down the relevance of your website and bring it down in search results. Therefore, while we stress on link building, it is critical to keep in mind that the links we create should lead to pages that are relevant to the content of your website and in line with the industry or business audience your...
Can Blackberry compete with Android and i-Phone?

Can Blackberry compete with Android and i-Phone?

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It is the age of Smart phones, which are gradually eating up market share of ordinary mobile phone companies. Three major platforms are ruling the world of smart phones- Android, i-Phone’s iOS and BlackBerry. Though, BlackBerry ruled in the past decade, particularly among the corporate business community, it failed to retain its position in recent times. BlackBerry with its familiar QWERTY keypad used to be a familiar site among business executives. Research in Motion did a brisk business in the past decade. However with the introduction of Apple’s i-Phone and the Android, BlackBerry fell flat and gradually lost its market share. Some of the key features of i-Phone and Android mobile operating systems that made BlackBerry to lose out key market share are the formers’ price, its stylish and swanky features, user friendly device applications and the support system. Almost overnight the figures changed and Blackberry incurred a loss of a massive share of the smart phone market. Over a long time, BlackBerry followed the same design pattern with almost similar features. This made it somewhat stubborn in this fast changing market. Within a matter of three months RIM lost about 4% market share compared to other competitors. Google’s Android has since been rapidly gaining market share over other similar devices. This has been possible, because Google shared its platform with a large number of manufacturers and it led to its exponential growth. Others (namely Apple’s i-Phone) remained confined into their own cocoon. This has made others to take notice of their current market position. So, what lies ahead of BlackBerry and how will they bring back the lost...
Importance of Fresh New Content for SEO

Importance of Fresh New Content for SEO

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With the change in the Google algorithm, there has been a shift from the conventional methods of Search Engine Optimization. Google being the undisputed leader in the virtual world, especially with its monopolized search engine market, has brought about a change in the way it used to rate a website, which in turn decided its position on the search pages. For a considerable amount of time, website owners around the world focused on certain set parameters to increase the page rank of a web page. With time, and continued abuse of those parameters, pages even with poor content and low relevance appeared on top, over the more relevant websites, solely on the basis of the tried and tested methods like link building. All the so called ‘Search Engine Professionals’ did was continue to build links to innumerable website which would redirect the visitor to the concerned site. In addition, a handful of keywords would be optimized, irrespective of their relevance in the context of the website subject and content. These measures gave rise to more number of irrelevant websites with inflated page ranks with was a result of a constant abuse of the SEO tricks. This led Google to change its algorithm, which in other words, refers to the set of rules, based on which Google ranks web pages. Among a host of such new methods on which Google has stressed to increase a page’s ranking and relevance, major focus is given on fresh and relevant content of a webpage. This has manifold effect. While, it would ensure that websites which have so far depended on a bunch of...
Google Algorithm Change: Panda update 2012 from a layman’s point of view

Google Algorithm Change: Panda update 2012 from a layman’s point of view

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You may be aware that the World’s premier search engine goes for a regular update of its search engine algorithm. This change is necessary to update the process of search for a particular keyword and related websites. Google’s aim is to degrade inferior quality sites and promote sites of higher quality which have higher relevance and significance to the searched keywords. In terms of Search Engine Optimization, Google has almost gone for a sea change. The option of submitting links to a large number of websites to promote the presence of a webpage, irrespective of the content, is a matter of the past now. Mindless link building, creating tags, and blogs full of mindless keywords to promote the page ranks are getting dishonored now. It has led to the diminished importance of the stereotype rules of increasing a Page Rank. Differences of Panda over Older Algorithms What is Google Panda? Well, it is no new tool, software or application launched by Google. It is simply the name given to the all new algorithm adopted by Google to bring a change to the age-old norm of link building for search engine optimization. Just when companies and organizations were going mad about employing resources to increase the page ranks of their websites to remain in the race and continue to top the charts when searched with their pre-decided set of keywords, Google announced the launch of the new algorithm that changed how the master of search engine would grade a website or a web page. Google, having the monopoly in the search engine fraternity continues to enjoy the privilege of calling...
iPhone app versus Android app

iPhone app versus Android app

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Apple’s iPhone came a little earlier than Google’s Android and made a foothold with the first time buyers of smart phones. However, last year (2011) was almost phenomenal for the growth of Google’s Android application. According to a recent survey of technology surveyor Gartner, the growth of Android was over 50% during this phase. It was closely followed by Symbian and iOS (Apple). Actually the market share of Apple fell over 15%.  Since Apple came much earlier, it naturally got a larger piece of the market. In the number of downloads, Apple is much ahead of Android. This brought Apple a larger share of the revenue. It is well ahead with 18 billion downloads compared to Android’s 10 billion. However, Android is fast catching up with over 1 billion downloads per month. Exclusiveness The exclusiveness of using Apple’s application on its own devices is affecting its forward march. Only iOS system based applications can be used in iPhones. These devices are unable to run applications from other systems. They are only exclusive to Apple and its range of devices. However, the trick behind Android fast catching up on the race is that it is freely available and is not restricted to any particular set up. Google has actually shared its technology with a range of device makers. This has helped in the further development of the Android platform. Advantages One of the principal advantages of Android is its close association with Google. One of its exclusive advantages is its assimilation with Gmail. Google Maps can be used in any Android version. It offers the exclusive features of GPS driven...

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